ABB and Green.TV want drivers around the world to make the pledge to switch to electric vehicles as part of a new initiative called ‘World EV Day’.
World EV Day will take place on September 9, 2020, and is designed as a celebration for all things e-mobility. It will reach out to both current and prospective drivers of electric vehicles to get their thoughts and generate increased consumer awareness about the benefits that come with owning an EV.
The key part of World EV Day will be a pledge that ABB and Green.TV want drivers to make. Drivers will be asked to commit to making their next car an electric vehicle. This will be a tangible demonstration of how World EV Day will encourage recognition of the crucial role that electric vehicles play in driving forward sustainable transport.
ABB is especially keen to promote e-mobility, with it having heavily invested in the area. The firm recently broke ground on a new $30 million factory in Italy that will be charged with making electric vehicle chargers for both domestic and commercial installations. If the firm can convince drivers to make the switch to EV, it hopes that it will benefit from an increase in the number of EV chargers it sells.
Frank Muehlon, head of ABB’s global business for E-mobility Infrastructure Solutions, commented, “As part of ABB Electrification’s Mission to Zero, we are committed to enabling a cleaner and greener society for all. World EV Day shines a spotlight on the need for greater electric vehicle uptake, and we hope this campaign will help to catalyze a global movement which will support a zero emission transport future.”
Ade Thomas, founder of media company Green.TV, added, “We want to ensure that World EV Day addresses the pressing issues of climate change and air quality, and we are asking everyone to commit to doing their bit for a sustainable future by driving electric”.
World EV Day will be working with other partners and leaders in the e-mobility sector to build an international e-mobility movement.
Additional partners include, Mahindra Electric Mobility, which manufactures electric vehicles and related technologies, Polestar, an electric vehicle manufacturer, SSE, one of the ‘big six’ energy companies in the UK, and NIO, a Chinese electric vehicle manufacturer.
To take the pledge visit: www.worldevday.org/ev-pledge
