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NICEIC has launched a second TV commercial promoting the use of registered electricians.

Kids Questions features NICEIC’s senior technical presenter Darren Staniforth giving a talk about electricity to a group of schoolchildren.

The children put Staniforth under pressure with a series of curious questions about electricity before the tagline ‘With Electrics we are all children – always use a registered electrician’ appears at the end.

He commented: “It was a real fun advert to make as the kids’ questions were all unscripted. 

“That made it difficult for me as I just had to react and provide an answer as best I could.  

“And that is the message we want to get across. When it comes to dealing with electrics some people might think they know a little bit, but in reality they don’t have all the answers. That is why it is always best left to the professionals.”

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