ERA has joined forces with builder’s merchant, Jewson, in a bid to put ironmongery back on the map in Leicester.
Independent builders merchant, J.S Millington, located on Humberstone Road, became part of the Jewson portfolio 14 years ago and continues to provide services and advice for tradespeople in the area.
Jewson Millington approached ERA to help boost the branch’s traditional ironmongery product range and now boasts a dedicated area displaying ERA’s wide range of products with large stock volumes on site. The new-look branch was officially launched on Friday 6 July where guests were treated to refreshments, giveaways and special product offers.
Tania Tams, for ERA, said: “ERA was established in 1843, Millington’s in 1860, and it’s great to see two historic, well established businesses coming together in this way. It has taken us around six months and £10,000 to transform a 114M Sq area of the branch to provide customers with a much wider range of traditional ironmongery products that can be bought in bulk or as single units – all backed up of course with aftersales support. The ERA display includes five metres of display units featuring 165 key products designed to maximise the available space which also incorporates a seating area for staff and customers to discuss requirements.”