Service more important than cost

WF Electrical says an independent survey it commissioned has found quality service from their wholesaler is top of buyers' lists.

Buyers from various sectors – from SMEs to OEMs and from colleges to government departments – were interviewed and 85% said keeping promises regarding availability and delivery times came first. A meagre 5% said low prices were important.

WF says the results endorse its values of putting service before price to achieve customer satisfaction

Angus Fraser, managing director of Hagemeyer UK (WF's parent company) explains how the company is focusing on customer service in the forthcoming March issue of Electrical Times.