Octopus Energy ‘Plots for Kilowatts’ promises lower energy bills for hosting wind turbines
Octopus Energy has announced a ‘Plots for Kilowatts’ scheme that promises lower energy bills for communities hosting wind turbines.
Communities across the UK who wish to support the installation of a local wind turbine could get lower energy bills under Octopus Energy’s new ‘Plots for Kilowatts’ scheme.
Lauded as a ‘dating agency’-type platform, ‘Plots for Kilowatts’ will marry up communities that have registered their interest in getting lower energy bills with landowners that can provide land for local wind turbines.
The campaign is part of Octopus Energy’s mission to lower energy bills for local communities by building more onshore wind projects, which has historically been one of the cheapest sources of electricity. This is despite the UK Government being less than enthusiastic about onshore wind in its energy strategy.
While the UK Government may be split, according to Octopus Energy’s research, 87% of people would support a turbine in their community if it meant discounted energy rates. That’s why the company is offering members of its ‘Fan Club’ up to 50% discount on their energy rates if they live close to a wind turbine.
With ‘Plots for Kilowatts’, Octopus Energy hopes to identify at least 10 viable sites by the end of summer. These potential locations will be put forward to the Government to consider as part of its recently announced development plans for onshore wind as outlined in its Energy Security Strategy.
The UK’s top 30 landowners own over 1,500,000 acres of land and if just 1% of this land was rented for wind turbines, over 1,500 wind turbines could be built. By being part of this, landowners have the opportunity to secure additional revenue streams through rent or a share of the project’s income, whilst giving back to their local community through discounted bills.
This comes as onshore wind energy costs have more than halved over the last decade. Onshore wind energy is now the fastest and cheapest way to wean the UK off gas and increase the country’s energy independence.
Greg Hands, Minister for Energy, Clean Growth and Climate Change, noted, “Now more than ever we need bold plans to scale up and accelerate clean and secure energy, as set out in the Government’s British Energy Security Strategy earlier this month.
“Octopus Energy’s new 'Plots for Kilowatts' campaign is an exceptional example of just this. This cooperation between industry and local communities is an important development and could help drive forward new onshore wind projects in local communities that want them, across the country.”
Zoisa North-Bond, CEO of Octopus Energy Generation, added, “It’s crystal clear we need more renewables, with wind playing a significant role. Launching ‘Plots for Kilowatts’ will accelerate this so we can build more onshore wind quickly and at scale. Our aim is to create a ‘dating agency’, using a new data-driven approach to match-make willing landowners who have land to develop with communities that want onshore wind.
“We’ve been blown away by the demand we’ve seen for local green energy with cheaper energy rates. We’re now asking UK landowners to join us on our mission to dramatically accelerate people-led green energy. This will help unlock the UK’s significant renewable potential and speed up the transition to net zero and energy independence.”
Recommended Reading

NGET turns to universities to boost grid innovation
National Grid Electricity Transmission has formed five-year innovation partnerships with 10 UK universities to help boost grid innovation.

InstaVolt acquires GeniePoint sites, vows to upgrade chargers
InstaVolt has agreed to acquire 228 GeniePoint charging locations from Equans, in a deal that will take its UK network beyond 1,000 sites.

Battery testing pilot aims to reduce risk in second-life EV battery procurement
recell.store and ClearWatt are piloting independent battery health checks to support reuse, resale and recycling of end-of-life EV batteries.
