ESP has revealed a brand-new logo as part of the ongoing evolution of its brand identity, with the company set to celebrate its 30th anniversary this year.
The creative design team was tasked with a brief to create a new brand identity that would help the company stand out in what is an increasingly competitive sector. The new visual identity needed to reflect the company’s current standing and its ambitious growth plans, and appeal to a new audience without going too far from the old identity that is recognised and trusted. It also needed to sit well within the overall Scolmore Group branding.
The creative design team has utilised the recognisable ESP colour palette and moved away from the layered look of the original design to create a more dynamic, bold and modern logo, that will be more prominent in the fire and security industry.
All marketing collateral is being updated to incorporate the new logo, with print and digital material benefiting from the bold new brand identity.
The company was founded in 1992 as Electronics Line UK and in 1996 was launched to the electrical wholesaler market as ESP (Elite Security Products).
In 2009 the company relocated to purpose built facilities in Redditch, where the company remains today following several expansions and reconfigurations of the office and warehouse space. ESP was acquired by Scolmore Group in 2011.
