SSE Contracting has announced a rebrand following the sale of the company to pan-European investment group Aurelius, with the firm now going by the name Enerveo.
The rebrand is a key milestone in the company’s journey to becoming a standalone business following the sale to Aurelius. It has ambitions to capitalise on the strong pipeline of infrastructure projects across the UK and build upon its standing as a key delivery partner to private and public sector clients.
The rebrand to Enerveo is supposedly designed to position the company as a modern, outward thinking and future focused M&E player actively driving towards net zero goals through embracing new technologies and championing innovation.
According to the company, the name ‘Enerveo’ is inspired by a number of elements – firstly, the key role the company plays in underpinning the energy sector, represented by ‘Ener’. Secondly, the word ‘Nerve’ which is at play in the middle of the name, identifies Enerveo as being at the ‘nerve centre’ of the critical infrastructure that the company is responsible for upgrading and maintaining across the UK and Ireland. The final element of the new name is ‘Eo’, meaning ‘I go’ in Latin. This element is further emphasised by one of the key design elements of the brand, a forward slanting E, showing both motion and a brand facing into the future.
Alongside the new name and brand identity, the rebrand recognises the company’s vision to continue to build upon its experience and skills in complex environments, but also its ambitions to deliver technology capable of connecting urban centres and communities. Enerveo remains committed to maximising energy efficiencies and creating value within the sector, unlocking potential for customers and delivering the company’s key core values with a refreshed approach and new vision.
Pinder Kang, Director of Work Winning at Enerveo, commented, “This is an exciting and momentous day in the history of our business. To rebrand within a matter of months of our acquisition has been no easy task, but the team have worked tirelessly over the last couple of months to create a brand and identity that encapsulates our forward facing vision and core values whilst recognising where we have come from and retaining our DNA as a business.
“The rebrand comes at a great time for us to make a splash in the market – we have an eye-catching new brand identity that leads people to sit up and take notice, and we are striking at the right time; the country has been through a period of turmoil, but infrastructure is now at the fore of the government’s forward looking strategy and growth plans are perfectly aligned to our commitment to innovation and renewal.
“Enerveo’s mission is to support our customers with achieving their net-zero goals and create a sustainable future for the communities and people we serve, and we’re ready to push the boundaries of contracting into the future.”
