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BP rebrands EV charging division from Chargemaster and Polar to BP Pulse

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BP has announced a rebranding of its electric vehicle charging division, with the company ditching the Chargemaster and Polar names for a unified brand – BP Pulse. 

The Chargemaster and Polar brands were both acquired by BP back in 2018, and although they have received a significant boost under the oil company’s ownership, BP wants to unify the brands under one name. 

BP Pulse will be the name for all things electric vehicle charging at BP, which includes the home and public charging infrastructure that was formerly known as BP Chargemaster, as well as the subscription service that offers cut-price charging, previously known as Polar. 

With the rebrand users will be able to access all of the electric vehicle charging solutions that BP offers on one website. Users will be able to apply for a home charger or start and stop charges on public chargers all without downloading an app or registering. 

Of course, BP will continue to offer an app. The firm recently merged the Polar Plus and Polar Instant apps into a new BP Chargemaster app, although that has now also been rebranded to BP Pulse. With the app users will be able to start and stop charges, manage their accounts and plan journeys using a map with live charge availability. 

As BP Pulse, the company says that it will continue to grow its public charging network across the UK, while improving access and functionality for electric vehicle drivers. In the UK, BP aims to more than double its current number of publicly available charging points on the BP Pulse network from around 7,000 today to 16,000 by 2030.

Throughout November, BP upgraded all of its 50kW Ultracharge units with a new contactless payment terminal and improved software. It will continue to install 50kW and 150kW rapid chargers across the country on the public charging network, all with contactless access available, including Apple, Google and Samsung Pay.

Matteo de Renzi, UK CEO of BP Pulse, commented, “As BP Pulse, we continue to offer customers convenient charging solutions at home, on the go and for businesses. We are focused on making EV charging fast and convenient, and having recently become the UK’s largest ultra-fast public charging operator, this remains the priority for expansion, with a target of 700 ultra-fast chargers available by 2025 and 1,400 by 2030.”

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