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CEF launches new trade catalogue

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Electrical wholesaler CEF has launched a new trade catalogue and improved website to provide customers with a more transparent, consistent and convenient shopping experience.

The new trade catalogue, which features everyday value prices, is designed to bring pricing consistency and transparency to the electrical wholesale market.  

The catalogue features more than 26,000 electrical products, including cable and cable management, heating and ventilation, plus lighting, lamps, wiring accessories, switchgear, industrial controls, and hand tools, site equipment and test instruments. All products are available for click and collect or next day delivery.

“Traditionally, pricing in the electrical wholesale industry is complicated, time consuming and inconsistent,” said Andrew Moseley, CEF’s commercial director. “Our new priced trade catalogue is a direct response to customer feedback and part of a wider commitment from CEF to bring pricing transparency and consistency and improve the level of service we offer to our customers.”

The catalogue also highlights CEF’s new lowest priced everyday ‘Trade Essentials’ range and features connected living products from the company’s recently launched Get Smart, Get Connected campaign.

To support the launch of the new catalogue, and create a multi-channel customer experience, CEF has also enhanced its website to include the same transparent catalogue pricing and improved the search functionality and guest checkout, allowing customers to select and purchase the products they need quickly and easily. Customers can browse more than 32,000 products online and check stock availability at their nearest store before they ‘click and collect’ or order for next day delivery.

“Our customers want to buy the products they need as conveniently and easily as possible,” added Moseley. “With the new priced catalogue and website, CEF customers not only benefit from knowing exactly what the price is when they shop with CEF, they also have more choice over how and where they shop – be it online, in store, by phone or through our new catalogue. Anybody looking to buy electrical products can get them at their convenience and will have the same consistent experience wherever and whenever they shop at CEF.”

The new CEF catalogue is available to pick up from CEF stores, or at


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