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Free training with ERA – The smart way

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Home security specialist ERA is offering tradespeople, including electricians and window and door installers, free product training on its smartware range to demonstrate how the products should be installed and boost confidence when dealing with customers who request this kind of home security.

Train to gain

Recognising that tradespeople may need extra support themselves to understand the full capabilities of smartware, ERA has introduced a comprehensive programme of smartware installation training sessions, specifically designed to help them feel confident in front of customers talking about the product and installing it. With an 85% practical component, the training offers hands-on practice for installers and is receiving excellent feedback.

Tania Tams, head of marketing at ERA said, “We appreciate that whilst tradespeople are experts in their particular field, they may not feel as sure they can fit smartware with the same confidence and expertise.

“For this reason, we have developed our own high quality smartware training programme, which covers all aspects of ERA smartware, from specifying the product for a customer, enabling installers to confidently advise their customers on the right product for them, physically installing the product, setting up the system on their customer’s phone, through to understanding the back-up support and more.  

“We acknowledge that tradespeople are at the ‘coal face’ with their customers and need to be confident fitting the product and explaining the supporting app settings and features. As a responsible organisation developing, manufacturing and supplying smartware products, providing high quality training for our trusted customers was the next logical step.

“At ERA, we are constantly striving to provide not only excellent smartware products, but also back up, including a dedicated helpdesk manned by smartware experts and now our specialist training. We have invested heavily to provide the resources our customers have come to expect from a reliable and credible brand.”

Training low-down

ERA’s smartware training is currently available at the company’s brand new, purpose-built head office, located on the i54 business park just outside of Wolverhampton.

Tania added, “All you need to do is visit to register your place and book on to one of our sessions, which run in the morning or evening on selected dates. It’s on a first come, first served basis so make sure you register early to secure your preferred date and time.”

The structured training sessions are held in the company’s spacious training suite and are led by members of the friendly and knowledgeable ERA team.

To book a place on ERA’s new smartware training or for more information on its suite of smart home security products, visit

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