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Rexel has launched its brand new webshop, making purchasing online easier for all customers – with same day delivery available in some areas.


The new website has been introduced to improve customer experience and also replaces all previous existing sites, which represented the 250 nationwide Rexel branch network.

The Rexel platform became available to customers in July, and has a range of new functions, including enabling shoppers to order for same day delivery within designated areas.

Once online, existing customers with a Rexel trade account are able to navigate the site, make purchases, and when ordered before 12 noon and within certain postcodes, these will be available for same day delivery.

New customers are able to register online for a Rexel trade account, with a decision made in just 10 seconds concerning eligibility.

The site offers the ability to build a basket which can be shared with colleagues, and the account functionality allows customers to limit spend capacity on an account, store invoice history and store their own pricing.

Shopping lists can also be saved as job lists, so for similar jobs you can simply refer to your previous product requirements, saving valuable time.

Stock visibility is also improved as online customers can check for specific products and order online into branch or for delivery.

Other new functionality includes the grid view, which makes products easy to view, streamlines search results and focuses on key product details. The search function is also optimised to discover items using slang terminology, so users don’t need to know the name of the product they need.

Paul Bratcher, chief marketing officer at Rexel said, “The new website ensures that Rexel is ready for the new digital age. We have great features online – some of which are expected by our customers and others which really add value and exceed our competitors. For example, same day delivery is a service offered by only some of the biggest online retailers, such as Amazon, so this is something we are very proud of and we know this will be a great asset to our customers.

“We will also see a time saving for our teams and customers as shoppers begin to utilise online ordering. This will give our teams more time to dedicate to their customers. But we are clear that we do not see this as a move away from the branches – as we know this is a vital service truly valued by our customers.”


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