Legrand has combined the resources of two of its brands, Electrak and Zucchini within a new power distribution division.
The new division includes Zucchini's full busbar and transformer offering, the complete workplace power distribution range of Electrak, and all of Legrand's existing power products.
Tony Greig, chief executive of Legrand UK and Ireland said: "In Zucchini and Electrak we have two leading power brands and by bringing them together in one division our aim is simple – we intend to become the market leader in busbar solutions."
In order to maximise the division's potential, Legrand has created a specialist structure that includes one of the largest dedicated sales force in the market. The company's sales director for power distribution, John Clarke will work alongside national sales manager, Paul Clarke, marketing manager, Steve Marr, and a 13-strong sales team, to promote the division, which will also have its own all-encompassing catalogue. The division will also be supported by a specialist technical team.
The division is the third part of an operational split by Legrand that has seen the formation of three new divisions, namely cable management, wiring devices and power distribution. These have been created to underpin the company's ‘powered by specialists' strategy.