RS Components, the international distributor of electronic, electro-mechanical and industrial products, has launched local language versions of its online product catalogue in Estonia, Latvia and Lithuania expanding the footprint of its international distributor network on the web. The new localized websites are one-stop-shops for electronics designers and maintenance engineers in the Baltics with same day despatch of over 200,000 products from a wide variety of suppliers.
"Since the launch of the new website we have received very positive feedback from our local language customer base as well as seen a 25 percent increase in sales," said Aivars Latkovskis, Branch Manager of A-Kaabel / YE International SIA, Latvia. "Features such as current local currency pricing and stock availability make a true difference to our customers. We have seen a strong increase in website traffic underlining our customers make full use of the new catalogue frontend."
RS Components partners with local distributors YE International AS in Estonia, A-Kaabel / YE International SIA in Latvia and YE International UAB in Lithuania. The new Baltic local language websites have been built on the latest Web 2.0 architecture to make them easy to navigate and provide a quick overview of product attributes and availability. All orders are placed in local currency. Product availability can be checked in real-time without the need to leave a particular listing page. A powerful search engine enables customers to save time and reduce their purchase costs when researching, selecting and ordering products.
"The development of the new Baltic local language websites has been driven from an in-depth review of our customer's needs in Estonia, Latvia and Lithuania. Our partners YE International AS, A-Kaabel / YE International SIA and YE International UAB provided us with specific feedback on the needs of and challenges faced by electronics designers and maintenance engineers in the Baltics," said Keith Rice, General Manger, RS Components. "With more than 200,000 products in the new localized online catalogues, we offer better, faster and more efficient one-stop-shops for our customers in the Baltics. They can easily explore our extensive catalogue, evaluate tradeoffs based on the available options and identify the best product depending on their unique needs."
Electrocomponents
www.electrocomponents.com
