Refreshed brand focuses on IET’s ‘collective inspiration’

The Institution of Engineering and Technology (IET), a world leading engineering organisation, has recently completed a brand refresh which has launched with a national marketing campaign.
 
The professional membership society but for its re-brand has gone back to basics with a clean black and white image which sends out a clear message to ‘come and join us' and be part of the group of people who literally change the world in which we live.
 
The marketing campaign showcases for the first time the IET's refreshed branding. The campaign's aim is to raise awareness of the organisation and positively impact the image of scientists, engineers and technologists around the world.
 
With a people-focused, straight talking approach, the campaign demonstrates the IET is made up of inspiring people who work towards solving tomorrow's problems today. This is carried forward in the refreshed brand's strapline – Collective Inspiration – emphasising the combined inspiration of the IET's 150,000 members.
 
Robin McGill, IET chief executive, said, "Engineers inspire; engineers make a difference to everything we do – from the ‘doers' who build, run and maintain systems to the ‘thinkers' who design and develop solutions, direct projects and manage people.
 
"The IET's role is to enthuse and inspire people, individually and collectively. There has never been a better time to be an engineer and this campaign highlights the fundamental importance that engineering makes to the world. Literally, it changes lives and we want more people to be part of this so that together we can make the world a better place in which to live."
 
Ben Sear, IET marketing and communications director, added: "Members of the IET are innovators and problem solvers who look at the world in a different way and whose work inspires us all. Through this campaign we are aiming to highlight the fact that our members are an inspired group of people doing amazing things. We are challenging others to join us."
 
The refreshed IET brand was officially unveiled with adverts on the London Underground, which will continue through to the end of 2008.