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Stoves is Pretty in Pink (and Red and White!)

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Following the continued success of ‘Flavours', a collection of coloured range cookers, Stoves has announced an addition to the collection and the launch of two new colours – just in time for summer.

For the first time, Stoves is introducing the Sterling 1100DF into the ‘Flavours' range and will be making it available in Jalapeno (red) as well as brand new summer colours, Pomegranate (pink) and Coconut (white). 

The two new colours were developed following the success of the original four Flavours shades; Jalapeno (red), Papaya (burnt orange), Sushi (teal green) and Aubergine (dark blue/purple), sales of which exceeded expectation by more than 100%.

The combination of the Richmond's traditional looks and state of the art technology, mixed with the vibrant new Flavours colours proved to be a hit with consumers, and the addition of the more contemporary Sterling will offer consumers access to colour with the option to go for either a traditional or modern look.

Previously only available in stainless steel or black, the Sterling is a modern range cooker boasting a seven burner gas hob,  ergonomically designed controls and an easy to read (and use) circular LED clock/programmer, as well as a host of other thoughtful features, including a wok burner and Stoves' unique easy-clean Pristine® enamel.

The Richmond 1100DF range cooker will also receive a summer makeover with the addition of the Coconut ‘Flavour' to its existing colour options.

With the trend for summer 2008 being for fresh, clear fashion colours, Kate Waller, Brand Manager for Stoves is confident  that demand for the new additions will be high, she said: "The candy colour palette is big this summer and consumers will naturally look for appliances that complement trends within fashion and interior design.  This newly extended Flavours collection offers customers access to a range of colour options as well as the chance to select a range cooker that is traditional or modern.

"We have been delighted with the success of the Flavours collection and the range continues to have an extremely positive impact upon unit sales, proving that demand for colour continues to be a differentiator for consumers."

Both the Sterling and the Richmond range are available now for trade purchase.

For further information visit or call 0871 222 2625.

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