In association with Eaton and Schneider Electric, Electrical Review invites you to attend an upcoming, FREE, half-day seminar focusing on all aspects of power transmission and distribution in the data centre environment.

Click here to register for this free half-day seminar.

View the micro site and conference agenda here

The programme aims to inform delegates how to best maximise energy efficiency in these areas and implement the right infrastructure to complement the evolution of the data centre.

The seminar will take place on 7 November 2013 from 8.30am-1pm at Glaziers Hall in London.

Hear from Eaton Electric,Schneider Electric, Emerson Network Power, Enlogic, Wilson Power Solutions, Riello  and more.

Working with some of the leading brands in the UK, Fusion Media provides innovative, inspiring and award winning work. Here managing director, Christopher Bassett, talks to Electrical Review about a hot topic – advertising

Advertising usually absorbs the largest part of any organisations marketing budget, so we can say that it’s one of the most important elements of promotion. Every day we are exposed to many different forms of advertising. Everywhere we look there are messages.

Entirely appropriate
With the government’s determination to encourage the fracking industry extending to introducing many quite unprecedented tax breaks, might I suggest that they set up a new Office within the Department of Energy & Climate Change to encourage this? I propose that it be called the Office of Unconventional Gas and Oil. That way, it could boast the entirely appropriate acronym of OffUGO.


The BBC recently reported households in England and Wales have cut their energy use by a quarter over the last six years.

Figures from the Office for National Statistics (ONS) suggest the average consumption of gas and electricity fell by 24.7% between 2005 and 2011.

The reduced consumption has naturally been attributed to households economising in the current financial climate, with bills rising by an average of 28%. One can only hope the raft of energy efficiency measures now available to the public played a very significant part too.

26 September will see Electrical Review host a webinar with Schneider Electric on the subject of data centre efficiency.

Those registering for Introduction of EcoAisle - a new flexible aisle containment system to improve your data centre energy efficiency, will learn how to optimise cooling in an effective way to realise efficiency gains.

In this webinar Lubos Vaclavek, business development manager, Schneider Electric, will talk about a new flexible aisle containment system – EcoAisle – that addresses the critical importance of energy efficiency in the data centre. EcoAisle is an intelligent thermal containment solution designed to increase cooling system efficiency while protecting critical IT equipment and personnel. This new, flexible aisle containment system, including Active Flow Control (AFC), can optimise airflow and thus improve energy efficiency of the cooling solution. It is adaptable to both hot and cold aisles to tackle a wide range of data centre cooling challenges.

The Active Flow Control (AFC) available in EcoAisle provides the intelligence to communicate with the cooling system the precise size of cooling airflow to match the load of IT equipment - providing reduction in fan energy over conventional cooling systems.

To register for this free webinar click here.

Surprise on the cards

There was a brief moment when my heart leapt up when I learned the name of the new chairman of the regulator Ofgem. The retirement of that very distinguished person, Lord Mogg, precipitated a long and arduous hunt for a successor. Given the most far- ranging of briefs, deliberately the head-hunters searched far and wide. A big surprise was on the cards.

The Energy and Climate Change Committee (ECCC) has slammed Ofgem for failing to ensure energy company profits are transparent.

On behalf of the Committee, Sir Robert Smith MP said:“ At a time when many people are struggling with the rising costs of energy, consumers need reassurance that the profits being made by the Big Six are not excessive.

“Unfortunately, the complex vertically-integrated structure of these companies means that working out exactly how their profits are made requires forensic accountants.

“Ofgem should shine a brighter light on the internal structure of these big companies.”

I would be interested to hear your views.

New from the Electrical Review team this year is the Annual Specification Guide. The new publication is aimed at electrical engineers, project managers, consultants and electrical contractors.

This print and online resource will provide a best practice guide to specifying electrical systems in buildings and industry, from plugs and sockets through to HV substation installation and smart grids.

Late last week, a number of national newspapers reported on a study by, which revealed 86% of consumers struggled to understand their utility bills.

The comparison website warned people were left "potentially out of pocket by jargon-heavy and over-complicated household bills", and families have been over-charged by £6.7bn on household bills over the last year.

The study identified energy suppliers as the worst offenders for baffling bills - and said more than eight in ten people (82%) find energy bills harder to understand than any other household bill.

In the last week, energy regulator Ofgem published proposals to combat electricity theft - estimated to cost customers £200m a year.

The regulator requested power firms do more to combat the problem, with a third of the electricity stolen to power cannabis farms.

Cannabis farms require large volumes of electricity to operate. Based on Ofgem's interviews with suppliers and DNOs, recently detected cannabis farms have, on average, an estimated consumption of around 12,000 kWh per month, 40 times the typical domestic consumption of around 300 kWh per month. This consumption is often not paid for, either because it is unrecorded (because of meter tampering) or because the bill is not paid.

Come to the same conclusion

I am trying to come to terms with the realisation that, amongst my millions of devoted readers, none are to be found in the shale gas division of the American Department of Energy in Washington DC. Otherwise they would surely never have issued their breathless report on the enormous worldwide potential for shale, which concluded “within Europe, the UK stand next after Poland in pursuing its shale...potential."