Wrong title

Typography
Opinion

The struggling tabloid “I” newspaper was chuffed to be sponsored by Octopus Energy for a four page supplement. It was entitled Energy Saving Special. Which largely consisted of advertising and editorial, urging householders to switch to buying electricity from Octopus. 

Doing so might (or might not) result in saving money. But, despite the supplement’s title,  it wouldn’t save a single kilowatt of energy

The only long term way to radically reduce residential fuel  consumption is by installing insulation and using more energy efficient technologies for heating, lighting, refrigerating and washing. Use these, and overall energy bills can easily be cut in half . Sadly the supplement never made  mention of any of these things.