CEF unveils even bigger priced Trade Catalogue 

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CEF has launched its second priced trade catalogue now containing almost 30,000 products.

Featuring over 2,600 new products from exclusive in-house and leading brand suppliers, issue 2 of the CEF trade catalogue provides customers with an even greater choice of products including cable and cable accessories, CCTV and security, heating and ventilation as well as power tools, smart home technology and wiring accessories.  

The catalogue also highlights CEF’s lowest priced Trade Essentials range and an xcite LED Essentials insert packed full of exclusive lighting products ranging from battens and floodlights to downlights.

Building on the success of the first edition launched earlier this year which brought much-needed pricing consistency and transparency to the electrical wholesale market, issue 2 of the CEF trade catalogue further enables customers to benefit from a fully integrated multi-channel experience supported by a nationwide network of 391 stores across the UK.

Alongside the trade catalogue, CEF.co.uk (with improved search and fast and easy navigation) is the most convenient way to purchase over 35,000 products including a full range of first fix (cut to length cable and cable management) comprehensive ranges of switchgear/distribution, industrial controls and wiring accessories plus EV charging, power tools, hand tools and a whole lot more.

"Our priced catalogue, web site and nationwide network of 391 stores means CEF customers not only have a greater choice of products they also have more choice over how and where they buy – be it online, in store, by phone, via an account manager or through our catalogue,” explained Andrew Moseley, CEF’s commercial director. 

“Time and convenience are increasingly important to customers – along with consistent and everyday value pricing. We know our customers use a combination of offline and online channels when they buy, so we wanted to make it as easy as possible for them to shop with CEF. 

“We are striving to deliver the same consistent customer experience, regardless of how and when customers choose to buy from us."

All products in the catalogue and online are available for either next day delivery or to ‘click and collect’ from the local store so customers are sure to be able to find what they need, when they need it. Orders placed online before 8.00pm are delivered next day and the carriage paid order value is just £50.

What’s more, customers can view and reserve stock for collection at the nearest store, knowing that when they do visit their order will be ready to take away.

Issue 2 of the CEF trade catalogue is now available to pick up from any of CEF’s 391 stores nationwide, or you can request a copy via cef.co.uk/request.