Cuddly toys for all
My last column, castigating the ludicrous and irritating TV cartoon characters Gaz and Leccy, really struck a chord. These inventions only appear in purchased TV advertising slots, and are the creation of a rather shadowy organisation called Smart Energy GB.
This outfit is funded to the tune of approaching £50million a year, by the various domestic energy suppliers – and so eventually by all consumers. The message is a simple one: get a so-called smart meter installed, and your fuel bills will no longer be estimated. Big deal.
According to its’ Annual Report, Smart Energy GB ‘s largest item of expenditure is on these ads. The last one I saw focused primarily upon a domestic toaster and its apparent impact upon the gas meter – which, given that toasters can only be fuelled by electricity, was presumably always nil.